When you publish something on your Facebook page or on your personal profile, it will be visible only to a small part of your social sphere, which will see it in their News Feeds.
About 95% of your contacts or your fans will not see anything, thanks to an algorithm, called Facebook Edge Rank. Every minute on Facebook are inserted around 694 000 posts and it’s really hard to say that we are there too.
Edge Rank Service
This service was introduced in April 2010 to F8 Developer Conference. In practice, Edge Rank takes into consideration certain factors to determine whether the message deserves to appear in the flow of your friends or your fans, in relation to another message, posted by another person in connection with the same contact or your fans.
Facebook tries to provide content that is consistent and relevant, relying on three elements:
- affinity with each member of the social sphere
- the weight of the interactions
- a time factor related publications
Although seemingly simple, the system has different weights and is certainly more complex.
Would it be worth paying attention, identifying certain practices that can improve the presence and distribution of content.
1) Look for the interaction with others
If Edge Rank is based on the interactions you have with the other participants in your community, try to have a high number of responses to your publications. Get something and try to get answers, you need to have more opportunities to be visible, whether you Like or a comment. Consider also that people are on Facebook in a state of relaxation, and answer is always an effort.
2) Changing interests and publications
Specific topics content with a very niche subject and the variety of topics collects a larger number of participants. It’s about finding the right balance between different sources of information. Certainly not the “brief remarks about the universe”, but to propose topics that arouse interest and that they come from good sources.
3) Be regular exposure
The relationship with your consumers is measured over a period of time. If you keep a steady pace of publications, may be useful to vary the themes in the light of day, as it might be helpful to sort them into categories. The key is the regularity that is different from the routine. And the rule should be: to prefer high-quality content.
4) Promoting the Facebook page
It is strange that there are still companies that do not promote their Facebook page, not mentioning in their site, do not put it in the newsletter. It is not difficult, and Facebook offers many tools, customizable and easily configured.
5) Going for quality instead of quantity
The question might be whether the visibility depends on the number of interactions; the best solution is then published in a massive way? Not exactly.
Give importance to quality means not annoy the consumer. May publish massively saturation and can produce negative effects. The goal is always to publish the right message, in the right place at the exact moment. Too many publications is the primary cause of abandonment of the business page from fans.
6) To be reactive and respond to issues and questions
Animating a community is the expression that makes it a good idea of what should be done. It is a job and an opportunity, but it should be cultured and well managed. The goal is to build a fluid and consistent, to have a good user experience.
7) Choose and change the media
The maximum results with minimal effort it is when you vary the content and means. A link, a video, a group of three photos. The main enemy is the routine and custom. Every now and surprise your community.
Do not limit your content
In order to maintain a steady pace, a good consistency and effective content, you also appeal to the content on other pages giving a collaborative space. In this way you do not have continuity in the publication, but also build different notes of the ordinary.
You can have an appreciation of your fans, but you could also work to build meaningful relationships with other companies.
9) Consider the campaigns on Facebook Ads
If people are up for Facebook to relax, enjoy and share their social sphere, it would be good to make best use of these forces combine to produce good posts and the natural growth of the page with the intervention in Facebook Ads.